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Voice, tone, and the death of AI slop
AI-generated content often feels lifeless because it lacks voice & tone. Voice is your consistent brand personality; tone is how you adapt it for context. Without them, you create the bland "AI slop" flooding the internet. The fix? Use AI strategically, but never outsource the human judgment that gives content its soul. [includes JSON prompt]
Loud Noises! (Or: Exclamation Marks in Brand Language)
Should your brand use exclamation marks?
Short answer: Probably not.
Long answer: Probably not, and here's why.
Don’t Look Stupid: Misspelling Words is Bad for Your Brand
Clean, confident copy is one of the simplest ways to earn trust, and spelling is a foundational part of that. When your brand communication is polished, professional, and mistake-free, your audience pays attention to what you’re saying instead of getting distracted by how you said it.
Stop Trying to Sound Smart
Just because you know a big word, doesn’t mean you should use it. The most important thing you can do is ensure your audience understands you.
Be Real — Make Your Brand Sound Genuine
Give your brand permission to have a voice. And let that voice connect with real people in a real way.