Brand Clarity Audit

For firms built on deep expertise, strategy, and collaborative problem-solving, messaging is a critical differentiator. Where practically every agency or consultancy claims to be "innovative," "strategic," and "a trusted partner," your ability to actually stand out depends on how clearly and convincingly you communicate your difference.

This audit helps you quickly assess whether your messaging is doing the work it should: generating leads, building credibility, and moving prospects closer to a “yes”.

The self-assessment runs through 25 questions (five sections with five questions in each) about your brand, which you’re required to rank from 1-5.

At the end, you’ll get a brand clarity score.

Inside the audit:

SECTION 1: CLARITY
Can prospects instantly understand what we do and why it matters?

SECTION 2: DIFFERENTIATION
Do we clearly stand apart in our market or could we be mistaken for any of our competitors?

SECTION 3: CONSISTENCY
Is our brand story aligned across all channels, assets, and within our teams?

SECTION 4: RELEVANCE
Does our messaging speak directly to our audience’s pains and goals?

SECTION 5: TONE + VOICE 
Does our brand messaging sound like us — consistent, confident, and human?