FREE BRAND RESOURCE: BRAND CLARITY AUDIT
Is your brand messaging helping or hurting your business?
How your messaging might be working against you
Strong brand messaging attracts the right people, sells your competitive advantage, sets client expectations, and builds trust. Strong brand messaging connects and persuades.
Poor brand messaging is (at best) neutral or (at worst) damaging. Poor brand messaging confuses and annoys.
If you don’t know if your messaging is good or not, this tool is for you. It’s time to find out.
This self-assessment is for you if:
You get good site traffic, but prospects aren’t biting.
When messaging is unclear, potential clients slip away before you even get a chance to impress.You invested in visuals, but not in your messaging.
Even if your brand look slick as hell, it’s your brand messaging that actually seals deals.You’ve evolved and your brand no longer reflects who you are.
Maybe you describe your work differently now. Maybe you offer different services. Outdated messaging confuses clients and undermines your credibility.You sound like everyone else (even if that’s hard to hear).
Oh, you’re a “strategic, innovative, trusted partner”? Generic “agency speak” isn’t going to win you clients. Why would anyone pick you over every other brand that sounds the same?You struggle to translate your complex expertise.
If your audience doesn’t get what you do — and the unique value you alone can bring them — then they’ll go look elsewhere, taking that contract with them.
What you’ll gain from this tool
You’ll learn exactly where your messaging is aiding you. And where it’s costing you.
The Brand Clarity Audit helps you:
✔️ Understand what’s working (and what’s not) in your messaging
✔️ Identify the specific areas where your messaging is tanking your connections
✔️ Learn how to clarify your offerings in language your audience understands
✔️ Highlight your expertise in ways that feel credible and distinctive
✔️ Figure out how to improve your messaging and strengthen your brand
The Brand Clarity Audit from Clap Clap Creative is available as a downloadable PDF (pictured) and as an online interactive assessment.
How it works
For firms built on deep expertise, strategy, and collaborative problem-solving, messaging is a critical differentiator. Where practically every agency or consultancy claims to be "innovative," "strategic," and "a trusted partner," your ability to actually stand out depends on how clearly and convincingly you communicate your difference.
This audit helps you quickly assess whether your messaging is doing the work it should: generating leads, building credibility, and moving prospects closer to a “yes”.
The self-assessment runs through 25 questions (five sections with five questions in each) about your brand, which you’re required to rank from 1-5.
At the end, you’ll get a brand clarity score.
Inside the audit — what you’ll learn:
SECTION 1: CLARITY
Can prospects instantly understand what we do and why it matters?
SECTION 2: DIFFERENTIATION
Do we clearly stand apart in our market or could we be mistaken for any of our competitors?
SECTION 3: CONSISTENCY
Is our brand story aligned across all channels, assets, and within our teams?
SECTION 4: RELEVANCE
Does our messaging speak directly to our audience’s pains and goals?
SECTION 5: TONE + VOICE
Does our brand messaging sound like us — consistent, confident, and human?
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