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Your brand should not only reflect your company culture — it should drive it
When your brand identity is done right, your culture and your brand should feed each other, creating a powerful loop that drives your business.
Stop Failing at Content (or at least: Stop Failing in the Same Old Ways)
Unless your content is consistently performing — driving clicks, conversions, engagement, recognition — then you owe it to yourself and your audience to try something new.
What Is a Content Strategy — and Do You Need One?
You don’t know what to post. Your content feels all-over-the-place. Your brand is stagnant online… You might need a content strategy.
What Comes First in Branding: Verbal or Visual?
Verbal branding vs visual branding. What comes first? Here’s a clue: Don’t start with your logo.
If You Don’t Understand Your Audience, Who Are You Even Talking To?
Know this: "Everyone" is not your audience. When you try to appeal to everyone, you appeal to no one.
Why Strong Branding Matters EVEN MORE in an AI World
Your brand is what sets you apart when every company has access to the exact same tools. A strong brand is your differentiator.
Your Spark: Let Your Passion Drive Your Business
When passion is expressed clearly and consistently, it can become a magnetic force that attracts the right clients, guides you and your teams, energizes your messaging, and shapes a truly unique brand identity.
Red Flags When Choosing A Creative Agency
Hiring a creative agency can be one of the better decisions your business makes (if you hire a good one). It can also be super frustrating and a waste of money (if you hire a bad one).
Loud Noises! (Or: Exclamation Marks in Brand Language)
Should your brand use exclamation marks?
Short answer: Probably not.
Long answer: Probably not, and here's why.
ChatGPT and Your Brand: What Small Businesses Need to Know About Using AI
Let’s break down how small businesses can use AI tools wisely — and where to proceed with caution.
Vision vs. Mission: What’s the Difference?
If you’re confused about the difference between a Vision Statement and a Mission Statement, you’re not alone. Once you understand the distinction, these two brand tools become powerful anchors for guiding your growth.
Don’t Look Stupid: Misspelling Words is Bad for Your Brand
Clean, confident copy is one of the simplest ways to earn trust, and spelling is a foundational part of that. When your brand communication is polished, professional, and mistake-free, your audience pays attention to what you’re saying instead of getting distracted by how you said it.
Stop Trying to Sound Smart
Just because you know a big word, doesn’t mean you should use it. The most important thing you can do is ensure your audience understands you.
Be Real — Make Your Brand Sound Genuine
Give your brand permission to have a voice. And let that voice connect with real people in a real way.
Define Your Values
The strongest brands don’t just look good and sound good — they stand for something. You need to define what drives you as a business, what matters to you, what you care about.