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People don’t buy what you do. They buy what it does for them.
Most companies focus on their services, processes, systems, and tools. But that’s not what clients want to know about. They care how you might solve their problem.
The model behind magnetic content
To find consistency and truly connect with your target market, you need to build a clear, intentional foundation that makes your message land, your brand resonate, and your content actually do its job.
Stop Failing at Content (or at least: Stop Failing in the Same Old Ways)
Unless your content is consistently performing — driving clicks, conversions, engagement, recognition — then you owe it to yourself and your audience to try something new.
What Is a Content Strategy — and Do You Need One?
You don’t know what to post. Your content feels all-over-the-place. Your brand is stagnant online… You might need a content strategy.
If You Don’t Understand Your Audience, Who Are You Even Talking To?
Know this: "Everyone" is not your audience. When you try to appeal to everyone, you appeal to no one.
ChatGPT and Your Brand: What Small Businesses Need to Know About Using AI
Let’s break down how small businesses can use AI tools wisely — and where to proceed with caution.