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Inside-Out Branding: The only (good) option for expertise-driven orgs
The most successful professional services brands start by looking inward, assessing their core competencies, unique approaches, and genuine differentiators. Then they build market-facing positioning around these internal strengths.
What your branding says about your company
First impressions matter. But a good first impression only converts if you’re able to back it up.
Your brand should not only reflect your company culture — it should drive it
When your brand identity is done right, your culture and your brand should feed each other, creating a powerful loop that drives your business. Done wrong, you’re in trouble.
What Comes First in Branding: Verbal or Visual?
Verbal branding vs visual branding. What comes first? Here’s a clue: Don’t start with your logo.