Find the core message at the beating heart of your brand

A simple 15-minute exercise to help founders uncover the through-line behind their work.

Most founders have several good ways to explain what they do. And that’s a problem. The real challenge is choosing one core message that anchors your brand.

This free PDF worksheet is a short version of the discovery process I use with clients to surface their foundational message — the central message that makes your website, pitch decks, bio, and content finally feel connected.

It’s a short, clear, practical exercise. And it’s going to help.

What’s Inside

• A video walkthrough

• 7 questions that get to the heart of your work and your value

• A pattern-spotting exercise to identify themes

• A simple way to articulate your foundational message

• A quick guide to applying it across your brand