Project: The Growth Agency
ONE CORE MEDIA
A successful data-driven marketing agency decided it was time for a brand refresh. Having operated for decades across North America and Europe, One Core Media had shifted its operating priorities and the ways it benefitted its clients. Working with a partner agency, we collaborated with this client to redefine its brand identity, simplify the way it described its offerings, and reshape its visuals.
Brand identity
VERBAL BRANDING
As a full-service performance growth agency, the client offers a lot of services and focuses on a number of specialized industries. Working collaboratively with the agency team, we helped them redefine the way they described themselves. We massively simplified their brand messaging and provided new taglines and positioning.
New website
WEBSITE DESIGN
Having developed a new verbal and visual brand identity, we turned our attention to the client’s website. This was a considerable refresh, with a complete new structure, and every page redesigned. Designing first as lo-fi wireframes, and then hi-fi, we collaborated closely with the client before handing off to developers.
WEBSITE CONTENT
All web content for the site was written fresh. Content hierarchy was curated carefully, to ensure the right content appeared in the right places on every page, for the best user experience. Managed by our team, new content was created based on the brand identity.
Praise from this client:
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Saro Creative, Creative Director, One Core Media