Content strategy
We create the framework and provide the tools to help you and your teams tell your brand story in the right way, at the right times, in the right places.
Why do you need a content strategy?
Your strategy instructs your decision-making and your content posting schedule. It creates consistency. It ensures you’re sticking to your voice and values.
Your content strategy is your guidebook and your toolkit rolled into one. It’s something that’s created uniquely for your brand, to keep you delivering the stories that matter to you and your audience.
We don’t know your audience yet, but give us a minute and we will. And once we do - well, look out. We start by diving waaaay deep into your goals and reviewing your current and past content plans, to analyze what works and can be amplified vs what doesn’t work and can be improved or removed. (And if you’re starting from scratch, no problem, we help steer you in the right direction from the get-go.)
We help you tell your story in the right way, at the right times, using the right tools and the right messaging.
What’s involved in a content strategy?
Every content strategy is different, but many of our strategy projects have these elements in common:
Content audit across all current channels
Competitor and industry analysis
Best practices
Investigate content gaps and make recommendations
Identify content pillars for successful evergreen communications
Recommend content posting cadence across channels (website, organizational social media, executive social media, PR pitches)
Create content ecosystem, to recycle, reuse, and renew successful content, managing different versions of the same content across different channels
Content Strategy examples
We’ve developed content strategies to help brands in various industries find their feet and their voice, and start producing content across channels and platforms. Click below to see some examples from the Clap Clap Creative portfolio.
