Project: The Leadership Coach
AGENCY TO CHANGE
With a roster of clients across Canada, Agency to Change is a leadership development and workplace dynamics agency focused on helping leaders and their teams find the sweet spot of feeling focused, energized, and deeply satisfied with their work. Wanting to refine its brand messaging to better describe its ethos, services, and approach, Agency to Change reached out to Clap Clap Creative to revisit its brand identity and to create a content strategy.
Brand identity
VERBAL BRANDING
The Agency to Change approach to leadership coaching and team dynamics is unique — inclusive, collaborative, and empathetic — so its brand identity needed to truly capture that personality. Through a series of strategically probing interviews and discovery sessions, we got to the heart of the business, to build out super authentic brand elements: vision statement, mission statement, guiding principles, value proposition, and brand character.
Content strategy
Working within this client’s parameters, we created a “lite” content strategy to guide them in content ideation, delivery, channels, and messaging. This content strategy, specific to Agency to Change, included content goals, content pillars, channel recommendations, content ideas and prompts, a writing guide, and social media guide.
Praise from this client:
“Working with Sam was an incredible experience. His discovery sessions were deeply insightful—he asked the right questions, truly listened, and took the time to understand both me and my company at a level that went far beyond surface branding exercises. Brand voice work can sometimes feel generic, but Sam’s approach was anything but. He crafted brand voice guidelines that were uniquely tailored to my business, reflecting its essence in a way that felt both authentic and practical. His work provided new insights I hadn’t considered before, and the final output was actionable and easy to integrate across all my marketing and communication channels. Sam’s expertise has been invaluable, and I highly recommend him to anyone looking for a brand voice that is truly their own.”
Stephanie Woodward, Founder & Lead Consultant, Agency to Change