Web Design
+ Development

Making sure your website is a business driver, not merely a business card

Your website should do more than simply exist. It should attract your target audience, inform them of your benefits, and convert them into leads.

For most potential clients, your website will be one of their first brand touch points — and their first impression of your brand here can make a break your relationship.

We specialize in building websites that showcase what makes you special. The types of websites that shout to your best-fit clients: “This is why we’re great. This is why we’re the right partner for you.”


STEP 1: YOUR MAIN BRAND TOUCH POINT

WEBSITE DESIGN

Your website should look like your brand. That means using the colours, fonts, and design system established in your branding, so everything feels consistent. We create layouts, templates, and design blocks that are attractive, professional, and reusable — so your site looks great now and stays cohesive as it grows.

VISUAL DESIGN

Good design is more than looking good. User experience (UX) and user interface (UI) are about making your website easy to use. We design clear pathways, logical structures, and straightforward navigation so your visitors always know where to go next. Simplicity and usability drive everything we do here.

UX + UI


STEP 2: BUILDING A POWERFUL BRAND DRIVER

WEBSITE DEVELOPMENT

A website has to work as well as it looks. We build sites that are fast, responsive, and reliable, with functionality that makes sense for your business and for your users. No unnecessary complexity, just what’s needed to deliver a smooth, professional experience.

FUNCTIONALITY

You shouldn’t need a developer every time you want to make a small update. We set up back-end systems that are simple, intuitive, and easy to maintain. That means you can update content, add pages, and keep your site current without the headaches.

MAINTENANCE

Your website should grow with you. We build flexible frameworks that can adapt as your business evolves — whether that means new services, new markets, or new features. And we provide support so you know your site will continue to perform long after launch.

SUPPORT + SCALABILITY


STEP 3: INFORMATION + LOGIC

WEBSITE CONTENT

Every website needs a clear information flow. We map what to say, where to say it, and in what order. We structure your site content so visitors naturally move from one page to the next, with each click building understanding, interest, and trust.

CONTENT HIERARCHY

We translate your (often complex) expertise into (always simple) language your audience can easily understand. From writing and editing content for you, to teaching your team how to maintain it, we make sure your site speaks clearly, simply, and consistently.

CONTENT MANAGEMENT

Words matter, but they’re not the only way to tell your story. So we also recommend the right visuals — from photography and video to infographics, animations, and charts — to help potential clients grasp complex ideas quickly and truly understand you.

STORYTELLING DEVICES

SEE ALSO

Branding + Positioning

Learn how we build you a foundational messaging system + develop a content structure rooted in your brand’s deeper story.

Learn more

Messaging + Content

Learn how we build you a foundational messaging system + develop a content structure rooted in your brand’s deeper story.

Learn more

Contact us
to learn more

  • It was a pleasure working with Clap Clap Creative on several projects. Sam's exceptional talent lies in transforming content and information into compelling narratives that engage the audience effectively. I wholeheartedly recommend Sam to anyone seeking creative expertise.

    Rina Lamba, Acting Director, Child and Family Health Division

    York Region Public Health

  • Working with Clap Clap Creative on our verbal branding was an absolute pleasure. Sam's creativity, strategic thinking, and attention to detail were instrumental in crafting a brand voice that truly resonates with our audience. I would highly recommend Sam for any branding project. His talent, professionalism, and dedication to excellence have truly made a lasting impact on Ebb & Flow's identity, setting us apart in a crowded market.

    Devon Specht, Founder/CEO

    Ebb & Flow

  • When we were preparing to launch a new website, we engaged Clap Clap Creative to help us refine our content, map out what should go where, and ensure everything we were saying was clear for our audience. Sam helped us translate our complex and overly technical way of describing our work into words that others could easily understand. Years later, we still use this language in our pitches to new clients. We are forever grateful for this support and can't wait to work with Clap Clap Creative again in future.

    Jessica Thornton, Co-President

    Creative Futures Studio

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