Messaging
+ Content

What you say, how you say it, + where you say it

Strong branding only works if it’s communicated clearly. That’s where messaging and content come in. The right words connect your brand to the people you want to reach, making sure your audience understands not just what you do, but why it matters to them.

We help you define the language, structure, and content that will keep your brand consistent across channels. From the way you introduce your business, to the stories you tell, to the content you share online, we ensure it all works together to make your brand easier to understand and harder to ignore.

STEP 1: HOW YOU DESCRIBE YOUR BUSINESS

FOUNDATIONAL MESSAGING

Taking elements from the heart of your brand — language from your vision, mission, value prop, + positioning statement — we build your structured “elevator pitch” messaging. These are sentences that not only describe your value, but sell it.

ELEVATOR PITCH

We establish rules for when and how you use your brand language. This includes guidelines on how you speak to different audiences (from cold leads to warm ones, from internal stakeholders to external publications, from online to in-person).

MESSAGING HIERARCHY

Our creativity begins to shine during this stage. This is where we start to create your marketing and web headlines and taglines. Those unique, simple, clever phrases that cause audiences to think, smile, or wonder. For use on your website, in ads, and on social media to capture attention.

TAGLINES + HEADLINES

STEP 2: TELLING YOUR BRAND STORY

CONTENT: STRATEGY + CREATION

The goal with content: meet your audience where they are, with the right messaging, in the right format. Every channel has its own strengths and every audience uses them differently. We map your content to the right platforms, helping you decide what belongs on LinkedIn, what’s best for email, and what should live on your website or blog.

CHANNEL STRATEGY

Consistency is easier when you know what you’re talking about. We establish content pillars — the 3–5 evergreen themes your brand can return to again and again — so you never run out of relevant material. These pillars tie back to your brand positioning, making sure every post, article, or video reinforces your expertise and your unique perspective.

CONTENT PILLARS

With the strategy in place, we help you generate ideas that fit your channels and reflect your pillars. From brainstorming posts to ideating thought leadership, we guide you build content that’s on-brand, engaging, and easy to repurpose. We can support the writing and creation itself, or give you the tools and structure to confidently create content in-house.

IDEAS + DELIVERY

Contact us
to learn more

It was a pleasure working with Clap Clap Creative on several projects. Sam's exceptional talent lies in transforming content and information into compelling narratives that engage the audience effectively. I wholeheartedly recommend Sam to anyone seeking creative expertise.

Rina Lamba, Acting Director, Child and Family Health Division
York Region Public Health
Working with Clap Clap Creative on our verbal branding was an absolute pleasure. Sam's creativity, strategic thinking, and attention to detail were instrumental in crafting a brand voice that truly resonates with our audience. I would highly recommend Sam for any branding project. His talent, professionalism, and dedication to excellence have truly made a lasting impact on Ebb & Flow's identity, setting us apart in a crowded market.

Devon Specht, Founder/CEO
Ebb & Flow
When we were preparing to launch a new website, we engaged Clap Clap Creative to help us refine our content, map out what should go where, and ensure everything we were saying was clear for our audience. Sam helped us translate our complex and overly technical way of describing our work into words that others could easily understand. Years later, we still use this language in our pitches to new clients. We are forever grateful for this support and can't wait to work with Clap Clap Creative again in future.

Jessica Thornton, Co-President
Creative Futures Studio