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https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg About https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/b9b83ade-75d9-43ee-ae93-b1897b61c509/samboyerclapclap About - Sam Boyer, Principal Work background Journalism: Award-winning work that honed my skills in asking the right questions, finding the hook, and building narratives people actually want to read. Communications: Deep understanding of the challenges organizations face in aligning strategy, messaging, and audience needs. Content + Branding: Where it all comes together — translating complicated expertise and experience into language and strategy that connect with the right audiences in the right ways. Not-work background What you get with me: No BS. Some decent chat. An accent you’ll almost certainly guess incorrectly (clue: it’s not Aussie). An occasional Zoom visit from my dog or one of our foster dogs. A baseball fan (sorry, not the Blue Jays). A pizza expert (eating, not making). https://www.clapclap.ca/resources/brand-clarity-audit daily 0.75 2025-12-11 https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/33f94bc5-23b7-4e85-a4bc-23e6a89b5da3/Screenshot+2025-10-08+at+2.28.03%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/1760548354974-XK05LM59JKW28HP2BMZT/cover+image+-+brand+clarity+audit.png https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/1759771833664-YUOHI8G7DCXR4B6WSWCL/Screenshot+2025-10-06+at+1.30.10%E2%80%AFPM.png https://www.clapclap.ca/foundational-messaging daily 0.75 2025-12-11 https://www.clapclap.ca/portfolio daily 0.75 2025-12-16 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Portfolio https://www.clapclap.ca/portfolio/jablonsky monthly 0.5 2025-08-07 https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/ffeda3eb-c925-4e4f-ab39-eeca91eb6c35/Jablonsky+branding+collage.png https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/07c30b56-2437-406e-8e00-8b506e99ac64/Jablonsky+content+strat+collage2.png https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/b5d95a2f-2008-42df-bf33-8ba14b9c3b90/Jablonsky+content+strat+collage3.png https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/ab3f2fa4-c388-4e02-805d-4b4170c12b42/Jablonsky+BAUMktg+collage.png https://www.clapclap.ca/portfolio/ghostdrops monthly 0.5 2025-06-25 https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/f2728f16-574c-4764-b783-f2bfe6222c78/Ghost+drops+brand+ID.png https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/3b5df2d2-b254-44b8-8fb1-b7fa7a80ec93/GD+website+screenshot.png https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/966fb451-904f-473d-9594-f7ee31a6ed2b/Screenshot+2025-04-25+at+10.11.10%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/6a38ac62-3b1b-4e06-a2fc-9ebf3f867641/GD+newsletter+screenshot.png https://www.clapclap.ca/portfolio/onecoremedia monthly 0.5 2025-06-25 https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/02b35eee-0f76-46fd-9237-c1e135fccd86/OCM+brand+ID.png https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/676486c4-07a9-4928-af07-d149ea2abcda/Screenshot+2025-04-28+at+10.22.16%E2%80%AFAM.png https://www.clapclap.ca/portfolio/henkel monthly 0.5 2025-06-25 https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/d8050ec8-24cc-4f9a-9376-0143cf67c0ca/Club+H+brand.png https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/3e3e914d-ad6c-46ea-a35f-115b6332cef1/Screenshot+2025-04-28+at+12.14.11%E2%80%AFPM.png https://www.clapclap.ca/portfolio/agencytochange monthly 0.5 2025-05-22 https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/daa2709b-6665-4963-89cf-371dcbca4b61/A2C+brand.png https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/ac794847-221c-4049-80c9-8ad291386e82/A2C.png https://www.clapclap.ca/portfolio/creativefutures monthly 0.5 2025-06-25 https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/d90dd008-6d66-4516-aa44-e98efb905538/Creative+Futures.png https://www.clapclap.ca/portfolio/ebbflow monthly 0.5 2025-05-22 https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/65a5eb8e-2b57-4751-b141-987dc5f67462/Screenshot+2025-04-30+at+2.47.56%E2%80%AFPM.png https://www.clapclap.ca/portfolio/yrph monthly 0.5 2025-05-22 https://www.clapclap.ca/portfolio/fightmyticket monthly 0.5 2025-10-21 https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/7695b1f3-7c0d-4c2b-938c-eba88f302a08/FMT+brand+ID.png https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/20038fb4-fca6-4772-afac-da2bcd5823f9/FMT+web2.png https://www.clapclap.ca/portfolio/vitacoach monthly 0.5 2025-06-25 https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/3bb4e5d6-3543-4c1e-9a7a-060a28ba6f64/Vitacoach+brand.png https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/5d01f285-ab39-408b-928c-b1f27f4a4159/Vitacoach+web.png https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/8882d019-21ce-4c22-bd5b-87cee933b6ea/vitacoach+cont+strat.png https://www.clapclap.ca/portfolio/summit-leaders monthly 0.5 2025-12-16 https://images.squarespace-cdn.com/content/v1/60dd27f3fa8aed2eeb1a0269/5a463f31-b6a3-4f40-8a61-32bc7b7fa096/Summit+Leaders+verbal+grid.png